The TeachersCount National Social Marketing Campaign
The award-winning “Behind Every Famous Person is a Fabulous Teacher” campaign, created by Allen Kay of Korey Kay Partners, pairs well-known individuals, such as James Franco, CC Sabathia, Laura Bush, Alec Baldwin, Carrie Underwood, and others, with their favorite teachers.
The campaign is made possible by the support of The NEA and Scholastic and the ads have been featured in Time, People, Sports Illustrated, Country Weekly, The Oprah Magazine, and Martha Stewart. Click on the thumbnails below to see larger versions of each ad and learn more about the celebrity-teacher pairs in the campaign.
Click here to find campaign publicity and a listing of publications where ads have appeared.
Due to a large number of requests from teachers, the campaign was expanded in 2008 and poster versions of the ads were created. The posters are distributed by Scholastic.
Click on the Celebrity to read about them and their Teachers...
More about the Campaign
First Lady Laura Bush spoke at the official launch of the Behind Every Famous Person Is a Fabulous Teacher Campaign on October 5, 2006, at Time Inc. Headquarters in New York City. At this event, Time Inc.s editors and publishers, representatives from TeachersCount and Jones New York In The Classroom, and members of the press were present as each of the ads was formally unveiled. This launch signifies Time Inc.s official support of the TeachersCount campaign.
The Behind Every Famous Person Is a Fabulous Teacher Campaign fulfills one of the main facets of the TeachersCount mission raising the status of the teaching profession. Teachers are the single most important factor in the effort to improve U.S. education, but their vital role is often overlooked. In fact, teachers often feel they “are the scapegoat for the problems facing education(Teacher Recruitment,The Progress of Education Reform 1999-2001, Vol. 2, No. 2, August-September 2000).
The purpose of the TeachersCount Campaign is to promote public support of the teaching profession, make current teachers feel appreciated in their jobs, and to encourage todays bright, young people to become tomorrows fabulous teachers.
Click here to suggest the next famous face for this campaign!