TeachersCount is a 501(c)(3) non-profit organization whose mission is to raise the status of the teaching profession and provide resources to the education community. Using a national ad campaign and related initiatives, TeachersCount is working to create a permanent culture of teacher appreciation in the United States.
TeachersCount's most visible campaign is "Behind Every Famous Person is a Fabulous Teacher", which began as a series of print public service announcements in the Time Inc. family of magazines. Each ad features a celebrity and his or her teacher, along with a few uplifting words about the teaching profession.
In October, 2006, First Lady Laura Bush, who posed for an ad with her favorite teacher, spoke at the official launch of the campaign in New York City. Other famous faces in the campaign include actor America Ferrera, musician Carrie Underwood, American Express CEO Kenneth Chenault, NFL legend Steve Young, fashion designer Zac Posen and many others.
Due to a large number of requests from teachers, the campaign was expanded in 2008 and poster versions of the ads were created. The posters are distributed by Scholastic.
In addition to working to raise the status of the teaching profession, TeachersCount also provides resources to the education community, primarily via this website; Lesson plans, information about professional development, teacher appreciation ideas, education news, and supply programs.